Mr. Jeremy Godfrey:

We see the pressures on pricing. We see the pressure that puts on ordinary people. We cannot insulate people from the consequences of the global upheavals that are going on. We can make sure that the prices they pay are set by businesses that have independently set their prices and the prices are properly displayed so that people can make a choice. It may not be possible, the competition may end up with everyone making independent decisions that prices need to be higher.

That is not illegal, but at least the competitive pressure will still constrain the extent to which the prices rise. Our job is to ensure there is competitive pressure by ensuring we do not have unscrupulous traders colluding on their prices or unscrupulous traders misleading consumers about what the prices are.