Mr. Conor Grant:

It is a good question. From our perspective, advertising is an important mechanism for licensed operators in a regulated market to communicate with customers. We strongly believe we should have the right to advertise. We think this should be at the heart of a regulated market. There is an ongoing discussion to be had about the frequency and tone of advertising. In the UK, there is a pre-watershed ban in the market on the products the Senator referred to. There is a right to advertise for regulated operators and that is an important part of any regulatory framework and legislation. We have to continue to evaluate the tone and frequency of that advertising.