Neale Richmond (Dublin Rathdown, Fine Gael)
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It varies, but it is clear to me that this draw was not being won, focus was rightly brought to it by a Member of the Oireachtas and the amount of advertising increased. I wish to return to an element of the replies Mr. Algeo provided to Deputy Durkan. He stated there has not been an actual decline in sales but there has been a short-term decline in sales. I ask him to provide a little more depth in terms of the reasoning, from his commercial point of view, for that.