Mr. Gerry Cross:

This is a very important aspect of this. As I mentioned in response to Deputy Doherty, one of the possibilities - we see an aspect of this in the data analysis we use - is that as firms have been able to charge more for loyal customers, and increasingly more as customers remain, as Deputy Doherty described, one thing they have been able to do is use that additional revenue to provide discounts to new customers. Our data show that is not an even balance, whereby one goes up and the other goes down in the same ratio, but it is certainly a possibility there will be some increase in the price for new customers, for example. That is why we have retained the ability to provide discounts for new customers and it is also why it will be very important we continue, as we will, to analyse the impact and effects of this new set of requirements. It is not only about how firms are implementing it, and this goes back to Deputy Doherty's concerns about it being implemented in spirit and not in a technical way, which is important, but also to assess the overall market impact, given that, clearly, the aim is to ensure the market is not only working fairly but also working well.