Oireachtas Joint and Select Committees
Wednesday, 16 June 2021
Joint Committee on Media, Tourism, Arts, Culture, Sport and the Gaeltacht
General Scheme of the Online Safety and Media Regulation Bill 2020: Discussion (Resumed)
Fintan Warfield (Sinn Fein)
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I understand that radio broadcasters are competing against Spotify and everything else and that they should have some flexibility. I would be a little cautious on this issue. It is a very American approach to drive down the size of the television hour and the amount of advertising allowed within that hour. A quick look at the commissioning site of TG4 informed me that it commissions for 50-minute shows. I would be cautious about opening the door in that regard. Under these rules, would a radio station be allowed to air almost a full hour of advertisements, which would not make sense from their perspective? On paper, would they be allowed basically the full hour of advertisements at prime time or during a match?