Ms Birch Hamilton:

There are two points here. It is becoming a very competitive market for streamers and platforms because far more of them are appearing so becoming competitive and remaining competitive are very important. We do not believe it is possible for subscription video on-demand, SVOD, or transactional video on-demand, TVOD, services to increase their subscription models. They could try to pass it on to consumers but as it is a very competitive market at present, we do not believe that is viable.