Mr. Rory Coveney:

We recognise they are different mediums, but it is the principles of it I wanted to stress in my opening statement. It surely is not beyond the regulator to ensure the public can be confident that commercial communications are legal, honest, truthful, decent and protect the interests of the audience both online and on air. How to do it is, probably, complicated. Those ambitions should be part of any regulation of online commercial communications. As I said, how it is applied in practice is for the regulator to consider and for the Oireachtas in terms of what powers it would require.