Ms Alex Cooney:

That is a very interesting point around data ownership but we also need more education, particularly for children around what their data is and its value. We know many children will value popularity more than privacy and do not really understand what it means to give their data away. We have much work to do to educate, not just children, but online users in general around the value of their data, how they can best protect it and what measures they should be asking for in order to get better protections of their data.