Mr. John Newham:

With dynamic pricing, what promoters do is generally not as fluid as that. Promoters will offer different tickets that entitle the concertgoer to a different quality of experience at the venue, whether it is additional food or access nearer the stage and so on. The key thing with those tickets is that they are sold at a specific price and a tiered pricing system. It would be very unusual for promoters to have a computer system that changed the price of seats depending on the pattern of demand, for example as in the case of an airline like Ryanair. Normally, for concerts and venues the dynamic ticket pricing is around segregating the range of tickets at different prices for different experiences at the venue. That situation presented by the Deputy generally, to the best of my knowledge, would not arise.