Dr. Tom Kelly:

We need to do this holistically across our advice, research and education. We are embracing all the measures in the MAC in some way or other that we can feasibly do on our farms. As Dr. O'Mara mentioned, through our demonstration farm network, we are branding them as signpost farms specifically so that we can show that they are addressing these issues. We also take the approach that this is a job for every adviser and has been mainstreamed. Across every action we take, the climate issue needs to be there in the background in terms of what advice we give and even in our education programmes.