Mr. Ryan Meade:

I would very much agree with your premise that users should have a central place they can go to control the data and make choices that suit them, and that is why we created Google Account, and have invested considerably to make that as comprehensive but user-friendly as possible. We obviously also strive for data minimisation, and are increasingly using technology to do more with less to generate those relevant results or other useful and helpful products for users without as much data collection. I would encourage users to review Google Account. We have made it available from more of our products now so we have a central button on each of the products. If a person is in maps or in search, he or she can go straight to his or her Google Account and can see exactly what data is stored, and crucially the user can control it, so he or she can delete whatever is there or opt out of things like ads personalisation and so on. That is available in a very user-friendly form and it has taken a big investment to make sure that it is presented in such a way that people can make use of it, and I think that is borne out by our usage figures. With 2.5 billion users, that makes it one of our most popular products.