Ms Derville Rowland:

The concern is that the potential for that practice exists. That is why we must examine this in great detail. Concerns relate to big data and analytical abilities, what can be done, what is being done and how that affects customers. The Deputy and I are in agreement that there are many ways variants to which this can be deployed. They can be deployed for personal pricing. The work of the FCA refers price-walking strategies and other variants of these practices. There is potential for information from a range of activities in one's life to be used to predict behaviours and inform pricing. It is a big data concern and is exactly why work needs to be done to see what is happening in the Irish market.