Mr. Pat Lucey:

As part of our work we hired Teneo Ireland to carry out a behaviour and attitudes survey among a very widespread group. We wanted to find out why construction is not attractive. We got a lot of information back. We are not selling ourselves as well as the Googles and Amazons of this world. The survey pointed us in the direction of the tools to change that. I will stop there because I could go on for too long. We are working on that. I totally agree about perceptions. Perception is a huge thing. There are historical reasons for them which I could go on a bit about, but I will not. I got one massive bit of hope from Ireland Skills Live at the RDS. If we give the information to the mothers of Ireland they will make the right decision. I have no doubt about it. All that they are receiving at the moment is a wealth of information about going to university. They know their children better than anyone, and if they are given options and an understanding of what is available they will point them in the direction of what works for them. I am hopeful. An awful lot of us agree about this. Diversity is mentioned here. It is one of the things we must battle with in construction. It is not diverse enough. That is part of our campaign. As was said, we have to start the primary schools.