Clare Daly (Dublin Fingal, Independent)
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It is clear that advertising is used as the key hook to get people in and exposed. It is an addiction. It is put out there as a harmless bit of fun but once people are in that trap it is hard for them to get out. What would be the impact of a Government-led public health campaign? On the one hand, there could be the restriction of advertisements and, on the other, a public health campaign. Has analysis been conducted of the impact that might have? Has such a Government-led initiative been undertaken in other jurisdictions similar to the anti-smoking campaigns or whatever? Have there been studies on the impact of the combination of a curtailment of advertising the product with a public health campaign?