Pat Deering (Carlow-Kilkenny, Fine Gael)
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I believe that communication around this area is crucial. We have to tell people about the situation as it is, as Lord Deben is doing today. How did he go about doing that across the water when he started the process? How did he start to educate people as to what was going to be involved, what the consequences would be and what the implications would be of what needed to be done? What is the communications strategy across the board, for the agricultural sector, the consumer and the ordinary Joe Public?

He also mentioned intensification in agriculture and I believe British farmers are more factory-orientated than Irish. Is he referring to a reduction in the herd in this context?