Ms Rachel Madden:

I noticed all the Christmas advertisements on television on 1 November. I was in Dundrum on Sunday and saw all the Christmas decorations, and thought the season is here.

Most of our services are ad-supported. We made the decision to offer YouTube Kids as a free app so that everybody could have access to it. As I mentioned, we have stricter advertisement policies but there are content creators who invest a good deal of money and time in trying to develop the spun and educational content. We have to find a way to fund them. In Ireland, there is YouTube Premium, which I believe is approximately €11.99 per month. That carries over to YouTube Kids, so one can get a non-advertisement version of YouTube Kids under a subscription service. These are important questions and we are trying to strike the right balance with the policies we have developed for YouTube Kids while also being able to offer the app to as many people as possible.