Ms Orla Twomey:

Technology and the ability of companies in this area are evolving all the time. Five years ago, those algorithms were not as developed as they are at present. There is a possibility to target and all advertising is targeted to some degree, whether it is online or offline. The voluntary food codes launched this year reference advertising online. More work could be done on that but from an online behavioural advertising point of view, there are restrictions about targeting advertisements at those aged under 13. I can provide more information on that.