Oireachtas Joint and Select Committees

Wednesday, 11 July 2018

Joint Oireachtas Committee on Children and Youth Affairs

Tackling Childhood Obesity: Discussion (Resumed)

9:30 am

Photo of Catherine NooneCatherine Noone (Fine Gael)
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I have no doubt Mr. McPartlan would be able to give me any amount of information on it.

There are algorithms that exist online - I am back to the online issue - to target certain consumers, including algorithms that actively identify children online. Those same algorithms should be used to actively identify children and avoid advertising to them when it comes to high in fat, salt or sugar, HFSS, foods. Would that work well? I ask Ms Twomey to answer that question. I note the Advertising Standards Authority for Ireland deals with complaints and has a greater involvement in the online space than the other organisations.