Mr. Declan McLoughlin:

-----but my understanding is that it is trustworthy in respect of its statistical data. Broadcasters and advertisers are allowed to advertise to children and to target children with their advertising. These companies are legal. Our role is to decide what responsible broadcasting looks like and to put in place rules and restrictions. For example, with the new code, high fat high sugar foods cannot be advertised to children during children's programming. That is a significant change. When our predecessor, the Broadcasting Commission of Ireland, BCI, introduced its rules in 2006, we were ahead of any European country.