Oireachtas Joint and Select Committees

Wednesday, 11 July 2018

Joint Oireachtas Committee on Children and Youth Affairs

Tackling Childhood Obesity: Discussion (Resumed)

9:30 am

Photo of Catherine NooneCatherine Noone (Fine Gael)
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It does not need to be 100% of the advertising for it to have a negative impact. I am flabbergasted by the rationale applied. It brings me back to the point that Mr. McLoughlin made. Why are we tracking the percentage of children online and watching particular programmes? How can we possibly know the number of children watching? The ratings system was explained but it seems nebulous at best. Are there detailed statistics as to how these figures are arrived at? Not many adults I know are watching the big movie on a Saturday afternoon, which is clearly geared towards children. How the witnesses can tell me with straight faces they believe less than 50% of the people watching those programmes are children is beyond me. I am flabbergasted.