Mr. Michael O'Keeffe:

No, the ratings are based on the television audience measurement, TAM, ratings, which are the accepted industry standard. We base our judgment on them. If it is over 50%, it falls within children's programming but if it is under that, it is different. There are arguments that 50% is too high and that family viewing should not be included but they are different arguments. The sponsorship referred to by the Deputy does not breach the rules as they stand.