Oireachtas Joint and Select Committees

Wednesday, 11 July 2018

Joint Oireachtas Committee on Children and Youth Affairs

Tackling Childhood Obesity: Discussion (Resumed)

9:30 am

Mr. Michael O'Keeffe:

I will. I know exactly the programme about which she is talking and the BAI has received complaints about it. The sponsorship does not breach the current children's commercial communications code because the code relates specifically to children's programming. Unless the percentage of children watching is at 50% or greater, which it is not-----