Catherine Noone (Fine Gael)
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I thank Mr. O'Keeffe for his reply. Members only have a certain amount of time to ask questions and, therefore, I aim to cover as much as I can.

I have met Mr. McPartlan before and know about his work. I congratulate the industry on the reformulation. I was an advocate for a sugar tax. I am not necessarily interested in the tax but in the fact that the industry, even in advance of the introduction of a sugar tax, had responded very positively to reformulating their products. There is an argument on whether sweeteners are good but the initiative sought to reduce the amount of calories in people's diets in order to tackle obesity.

Mr. McPartlan stated his organisation shares our commitment to tackling childhood obesity. It is with the greatest respect that I say many of the companies he represents report to their shareholders, whose aim is to make money. I would like to know the percentage of money that his members spend on online marketing. Does he have information or interesting statistics in that regard? I have a particular interest in the online area because I feel that it is the only show in town.