Oireachtas Joint and Select Committees

Wednesday, 11 July 2018

Joint Oireachtas Committee on Children and Youth Affairs

Tackling Childhood Obesity: Discussion (Resumed)

9:30 am

Mr. Michael O'Keeffe:

At present it is the ASAI. That situation will change due to the AVMS directive and the revised directive contains a specific reference in this regard. The AVMS directive has been endorsed by the trilogue, that is, the Commission, the European Parliament and Council of Ministers. I expect the directive will be finalised by the end of the year at the latest, if not sooner. Responsibility will then lie with members, as legislators, because the directive must be implemented. As things currently stand, the Broadcasting Act covers traditional broadcasting.