Mr. Ryan Meade:

I might address the questions on the definitions. It is important to bear in mind that I totally appreciate what Deputy Lawless is trying to do in terms of using existing definitions. That makes a lot of sense in terms of trying to strive for consistency. A broadcast advertisement and an online advertisement are not the same thing. There are differences. Broadcast advertisements are by definition are limited, in that they are limited by the amount of airtime that a broadcaster has to give them so there is a much lower volume in terms of the interaction that has to happen in deciding whether an advertisement is covered by the definition. Online advertisements by their nature are often self-serve. People go online and set up their creative and so on. As the Deputy said, it is almost certainly an issue that can be worked out as the Bill progresses because I think a definition could be found that would capture it correctly but the history of electoral law shows one does not necessarily have to have the exact same definition for every type of activity as long as the overall approach is generally consistent.