Professor Donal O'Shea:

We are constructing a magnificent new children's hospital that will be state of the art and one of the most expensive facilities of its kind in the world. A very important part of a children's healthcare facility is being able to look after families and parents of children who are inpatients. The situation here and in other countries is that the Ronald McDonald charity has sponsored, built and run such units, complete with all the explicit twin arches and marketing within that unit. It is not ideal. It is product placement and that is how companies work. In my view it is similar to a drinks company sponsoring a support service for a liver unit.