Catherine Noone (Fine Gael)
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I would like to ask about the role played by supermarkets and food producers. We will have a lot of these people before the committee. In advance of that, I am interested in Dr. O'Malley's perception of their role in this regard. I did some research on the deals available in supermarkets and how likely they are to drive consumer purchasing. Does Dr. O'Malley have any comments to make on that area?