Mr. Conor Mulvihill:

Not at all. I am representing industry here. I come a background as an organic farmer. I do believe that aspect either. However, the farmer has to follow the money and the industry has to follow the money and the profitability. I do a lot of work in Europe. At the weekend I was stranded in Belgium and we saw organic milk in the supermarket. It was about half the category but because it is commoditised, it is cheaper than regular milk.

We had a big debate in Ireland regarding Kerrygold butter from an overall GMO-free perspective. I refer to the cost of getting all the farmers into GMO-free and organic and then seeing what would be the price of Kerrygold. It is €1.70 and organic labels are €1.30.