Mr. Michael Maloney:

It will seek to replace the current scheme with the sustainable poultry assurance scheme. When a such scheme is launched, we will not expect all poultry producers to change and be audited overnight. When their membership comes up for renewal, they will become a member of the new scheme in a phased process. Producers may be in the process of being audited under the current scheme and it would be unfair to expect them to undergo another audit in three or four months' time. It will form part of the overall marketing strategy for the quality assurance mark. It will be worked out with the board in the context of the plans for the year ahead whether it will be product or species-specific.