Mr. John McKeon:

We have taken feedback on that campaign and we have taken feedback on the particular messaging and certainly when we run similar campaigns in the future we will take that feedback on that type of messaging into account. That is not what it was intended to do, as I said it was intended to inform, deter and to assure people. In the Department we are very sensitive for the reasons I have already outlined in creating too much sensationalism about it. Nevertheless communications campaigns like this are run in all welfare administrations all over the world and they are important in that they create awareness. In the knowledge that they are short campaigns that create an awareness which has a residual and long-term impact. We know that the reported instances of fraud increased by more than 30% in the aftermath of the campaign. We know that the control savings we have got out of that amount to about €4 million. We know that at least €1 million of that increase in control savings is attributable to the increase in the number of reports. It was a short campaign, it did not cost a lot of money, it raised awareness.