Ms Siobhán Cummiskey:

I was just going to say that we also build that into our functionality. This is one of the things we do very well. If a firm is going to advertise a product, it must state what it going to advertise in a drop-down menu. We then make it technically impossible for the firm to target the advertisement. This demonstrates a way the online space is really good. A child can walk down the road and see a billboard with cigarettes or alcohol on it. However, when it comes to the online space, we can build it into our technical functionality that they cannot target them once they have stated it is tobacco or alcohol.