Ms Julie de Bailliencourt:

On mental well-being and self-harm, if someone sees in his or her newsfeed a piece of content in which a friend says she is struggling and finding life difficult, a number of options are available. People regularly report this type of content to us. It is a small portion of the content we see, but we have been working hard for more than 11 years to make sure we have the right support system in place. We are not experts in this field, but we have been working with experts, more than 70 organisations across the world, to ensure we approach this issue in a sensitive manner and that we provide the friend who may see the content and the person who places it online with supportive resources and practical tips. For the person who reports the content, it may be something like encouraging him or her to connect with the person directly by message or telephone. We have carried out extensive research on this issue and heard from many families who have been affected by suicide and people with a lived experience. They have told us that the number one thing that could have made a significant difference to them at the moment they were struggling was hearing from a loved one. That is where Facebook can be helpful by suggesting to the person who sees the content that he or she start a private conversation with the person who wrote it, reach out to another friend to discuss the issue or call the emergency services if he or she believes something is imminent. People report content to us and, as I indicated, we have teams who will review it. This is the type of content that is extremely important for us to review as quickly as possible and we strive to deal with it within minutes. Our team will review it and show the person some educational supportive messaging. We work extensively with local organisations. In Ireland, for example, we will say, "Niamh, one of your friends is concerned about you; here are some things you may find useful." We also provide information on Jigsaw, Pieta House and Samaritans to try to jolt the person into action or realising there are local listening services that could help. In some cases, providing resources is good but not sufficient and we need to move even faster. There are instances where if our team evaluates that the risk of harm is imminent and credible, they will be escalated to An Garda Síochána.

We had a case in the past------