Ms Julie de Bailliencourt:

There is a great deal to unpack from the Senator's contribution. I will start with her question on the collection of data.

The service we provide is free and we do not allow anyone under the age of 13 years to register on our site. We very swiftly remove the account of anybody who may be under that age. To provide what we believe is a good and relevant experience, we use advertising. The Senator is correct that we would like users to see only the most relevant advertising. If a user has no interest in a specific topic, we do not want him or her to be shown anything related to it. We want the quality of the advertising that we show users to be relevant and of interest to them. We use the information in order that advertisers can create campaigns on Facebook. A woman living in a specific area may have an interest in a specific topic and she will be shown a particular advertisement. The purpose is to have high quality, relevant advertising shown to users.

Ms Cummiskey referred to our community standards for normal content. We have much stricter advertising policies and a subset of policies for children. Children cannot be shown any advertising on a number of topics on Facebook. They are related to alcohol, tobacco and a number of other things. It is in the interests of the brands that operate on Facebook - they are usually very well known big brands - to ensure their advertisements are not shown to this audience. All advertisements are also reviewed. We are very cognisant that we do not want to show people under the age of 18 years advertising that would be illegal or inappropriate.

I will speak briefly about the self-harm process.