Ms Fiona Gilligan:

In addition to that, it is more cohesive in terms of the discussion around who is at the table. Healthy Ireland, the HSE, the Public Health Agency and the Department of Health are the big names at the table. Apart from that, we developed a stakeholder strategy which will run over the five years of the campaign. It is looking at bringing education, communities, sports bodies and the food industry to the table. All those elements have to come together in order for this to work. As Dr. Foley-Nolan said, it is a start. There will be small starts. It will be over the five years but the intention is that across that period, we will be making those changes.

It is more cohesive in so far as we will all have the same messages. They will be rolled out through health professionals. At the moment, the HSE is giving the materials to health professionals, to district health nurses, to ensure, from a medical perspective, that is where the start is being made. We will also push it out to schools.

We are looking at bringing food parenting to community settings. Where parenting courses are currently running, there is a piece around food parenting that is missing, namely, how to say "No". Those pieces need to be introduced so that will be another part of these programmes.

In terms of the policy pieces, to which Ms O'Flaherty alluded, the code of practice on marketing is due to come out in the next couple of weeks. That will all be inclusive in this start approach.