Oireachtas Joint and Select Committees
Tuesday, 3 October 2017
Joint Oireachtas Committee on Agriculture, Food and the Marine
Future of Tillage Sector in Ireland: Discussion
5:00 pm
Mr. William Lavelle:
Yes. This process is at a very early stage in distilleries. The industry is very competitive at the moment. We are seeing a lot of innovation on the whiskey side. We are aware that a number of distilleries are beginning to look at organic and non-genetically modified whiskey. It remains to be seen whether they will succeed, or whether these products will take off. We know there is a tentative interest in this area. A number of distilleries are developing brands along these lines.