Mr. Simon Grehan:

Deputy Mitchell put forward questions relating to parents, especially parents who are not comfortable getting their information online. We have had a collaboration with the National Parents Council Primary going back to 2004. They have a regional network of trainers who deliver seminars in schools through the parents' associations in schools. One of the most popular talks is around Internet safety and the child and the Internet. We work with the council around content for these. The council delivers the talks but we collaborate on the content.

Earlier this year, we worked with the National Parents Council Primary around producing an online hub. It has video content from experts, including child psychologists like John Sharry. It is all in video format so it is easily embedded into social media and shared through Twitter, Facebook and various other sources. All the key content that we gathered for the digital hub is available in a regular publication that we send out on request free of charge. Primarily, we are sending it out to schools to give to parents through the schools. School is not only the best way of reaching the majority of children regardless of income or background but it is also a good way of reaching parents. There are particular objectives in the digital strategy for schools around strengthening the home-school link relating to use of technology by children. Certainly, it is a key focus for us to support schools to strengthen those links and to get consistent messaging and a consistent approach between primary schools and the parents of children. Where there tends to be a strong connection between parents and the school, for example, where parents bring children to the door of the class, it is effective. That is how we are working with the National Parents Council Primary. Traditionally, the parents who attend these events tend to be engaged in all aspects of their children's lives. It is harder to reach more vulnerable children. That is why school is a good place to reach those children directly.