Mr. Simon Grehan:

The Deputy is right. We do rely on data to inform everything we do and all the awareness-raising objectives are based on what we know about children's behaviour. There is a lot of unreliable information in this field and we rely on two sources - work done by Dr. Brian O'Neill, who I believe is coming before the committee in the future, and his colleague, Thuy Dinh, from Dublin Institute of Technology and their EU Kids Online and Net Children Go Mobile research initiatives. These are basically best-in-breed research about determining what children are doing. Analysing analytics in school will only give part of the picture of children's use of the Internet. Most of it is at home or out and about as mobile use is quite extensive. The way they determine or get their information is really by interviews with children in their homes. It is done by market research experts who use random-walk methodology in a stratified representative survey of 1,000 children across the country. In the case of EU Kids Online, the same methodology was used in 27 countries around the world so it gives us a benchmark picture of where we are in respect of certain risk behaviours. I guess I am speaking more about what Dr. O'Neill will talk about with the committee in the future but it is what we rely on for our information about what is the risky behaviour we should be targeting with our awareness campaigns.