Mr. Fintan Conway:

To answer the question on the reason for the certification scheme, we sell malting barley at a premium to other countries because we build and sell the concept of Irishness. This is where we need to go with the feed grains. We need to build a concept that Irishness is worth more. It does work. We have the biggest brewers in this country by virtue of the fact they use 100% Irish malt and they are able to sell the concept. We need to get the same with whiskey manufacturing and distilleries. Unfortunately, they rely heavily on imported maize. It is for us to sell the concept that more Irish barley needs to be included. If we can do this we can build premium around a product. We need to do this with the totality of what we produce in Ireland.