Mr. Pat Cleary:

If we wanted to consider a proper model, we should look to the Scottish one. The Scottish climate is similar to or worse than ours. The Scottish brand and its global marketing is reflected in the price the Scottish farmer gets for producing the product. The quality assurance on those farms is strict and adhered to and they have no problem in labelling their Scottish whiskey as being 100% pure Scottish for that reason. There is, therefore, already a template.