Martin Kenny (Sligo-Leitrim, Sinn Fein)
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Is it not the case that our unique selling point is that we do not produce beef from that type of system but that we produce grass-fed beef from family farms? We are not competing with the huge feedlots that they have in Latin America and other places. We are producing a much superior product from the perspective of what the consumer wants. It is a question of marketing more than anything else. Would the beef produced by our system not be able to demand the higher price we need to get?