Mr. Aidan Cotter:

There are great prospects for people with differentiated offers that will compete in the marketplace. Under the Food Works programme, our principal focus is on helping businesses that have something unique to offer in the marketplace. Obviously, I refer to something that is not another "me too" product that would have difficulty in finding shelf space and in competing. However, the purpose of our insight centre, the Thinking House, is to help businesses - no matter what area they are in - to find a point of differentiation that will help to set them apart and to compete in their chosen marketplaces.