Mr. Brian Dalton:

Regarding our innovation and political coverage, no public service broadcaster in the British Isles does more in prime time viewing than RTE. The BBC does not have prime time current affairs programmes on at 9.30 p.m. three times per week. The amount of live, prime time political coverage is very significant.

Regarding the challenge to us to innovate, particularly embracing social media, in the last election we formed partnerships with colleges, universities and different media faculties whereby young graduates were able to partner with us to provide coverage from every constituency. There was great acknowledgement of the extent of the coverage and how we did it to fully embrace social media. My colleague, Mr. Jim Jennings could elaborate further on it. We are an organisation that wants to embrace digital technology and we can show that when we have national events, we do so. The issue is the funding on an ongoing basis to enable us to do it and bring in the skills and talents, particularly of young people, to ensure we stay relevant to that generation.