Ms Tara McCarthy:

Building on that story, we want to share with the committee today, the Business of Seafood report we published this year, which for the first time gives some clarity on the facts and figures behind this industry. It articulates in a much stronger and more positive way what the industry is; where the jobs are; where the business flows are; where the ports are; and what is being achieved at each port. That probably tells the story of a very complex industry, which is sometimes wrongly compared to other elements of the food industry even though it is much more complex. We are often asked why it cannot be more like dairy and add so much more value to its product. It is a very different product. When we appreciate and can increasingly share with people the business behind this sector, then it will become a much better understood industry. When people understand the industry and we can share the insights of the industry, it becomes much easier to have conversations and negotiate on its behalf.