Éamon Ó Cuív (Galway West, Fianna Fail)
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One could have "Wild Atlantic lamb - Donegal" and "Wild Atlantic lamb - Mayo," if they want to keep their county colours as well, but there should be one brand, from Donegal to Kerry, of pure blackface. I am not talking about crossbreeds that can be sold on the normal market and would go into the French market. I am talking about those that would be more suitable to a southern European market, for which we would develop one brand, and that we would guarantee certain standards, even if they were not fully organic, for that brand and market it under a common brand up and down the coast rather than have every sub-region, which does not have critical mass, going on its own. In my experience, one might get a reasonably long season by bringing all the regions together, because I would say Mayo and Connemara have by far the smallest lambs, and Donegal and Kerry have better lambs. I would also be interested in their views on that issue.