Oireachtas Joint and Select Committees

Tuesday, 7 July 2015

Joint Oireachtas Committee on Agriculture, Food and the Marine

Horse Industry in Ireland: Discussion

2:00 pm

Mr. James Kennedy:

We would be very happy to come back on that issue. Tied to that we are very excited about the appointment of our new executive marketing director because export has to be the way to proceed with the business. As the Chairman said we have to breed right. Through our online project, Gateway, we have already seen, with virtually no investment, that people are buying online and we can promote that concept. We have a number of ambassadors. We meet every single group that goes overseas from Horse Sport Ireland and explain the significance of what those ambassadors are doing. They are not just representing Ireland, they are helping to sell our horses. We will come back on that issue.