Oireachtas Joint and Select Committees

Tuesday, 7 July 2015

Joint Oireachtas Committee on Jobs, Enterprise and Innovation

All-Island Economy: Discussion (Resumed)

1:30 pm

Mr. Paddy Malone:

We want to use the opportunity of that anniversary to market the area. We have already spoken to Scottish universities. There is great interest in looking at the Bruce Irish connection. There are also other Irish connections. The sister of Robert Burns is from the area, which is why P.J. Carroll named the brand of cigarettes Sweet Afton. We want to establish a tourism product. I will not go into the details, but those are the sorts of niches we want to establish. Today we have given an overall view, but we have detailed plans to support it. I just wanted to pick up on the references that were made to them.