Mr. Patrick Neary:

How much of our time? The promotion more or less took the form of public speaking engagements and that. That's kind of how it was really put into practice. I mean, on the ground, I think the relationship would be broadly the same but, you know, I'm certainly conscious of the fact that we would have been trying to project Ireland ... and this was in line with the stakeholder protocol, which I ... which I mentioned in my opening statement, that the authority wanted to be seen as a kind of a user-friendly, can-do kind of organisation, and, therefore, you know, be seen as, you know, to be a regulator in a location which was kind of friendly to financial services.