Dr. James Cunningham:

To come back to Deputy Michael Conaghan's point, what we have shown for the first time in terms of MyCreativeEdgeis the vibrancy of the creative economy in peripheral regions. There is a need for investment in infrastructure, including theatres, museums and tourist trails. In reference to our colleagues in Northern Ireland, there is a need for creative hubs, places where people can meet in different types of network. My colleague, Dr. Pat Collins, has shown that TG4 has spawned a global audio visual sector that employs in the order of 600 people. It is growing and international in its orientation. What we have found in looking at Finland and Sweden is the importance of the economy, society and culture coming together. These three elements when fused together give long-term sustainability because they are grounded in people's entrepreneurial and creative ability. If it is harnessed and supported in a customised way, depending on the needs of a locality or particular region, it proves to be sustainable. Clearly, in terms of growth rates, this sector is out-performing many others that we think are very successful. There is sustainability and at its heart is uniqueness.