Ms Orla Rimmington:

One needs to build something that the market wants. One then needs to be able to sell that into the market, and the market will reward whoever does so. It can be difficult when one has an excellent technology. Millions of euro could have been spent on a technology but there could be a problem selling it, which is an issue we need to address. Earlier we talked about STEM, but we are also talking about sales, about CEOs with strong domain expertise who know the market and how to sell into it. Those are the key ingredients necessary.