Ms Tara McCarthy:

I wish to add a point on the question about the relationship with multiples. They can be very challenging. What we are trying to do with all of the programmes I listed is to work in partnership with retailers. What often drives the challenge is when there is very little growth in a market and when the only differential is price. Then the discussion becomes very one dimensional. What we are trying to do is enhance innovation and create differentiators in the market. That gives the Irish supply base a much stronger negotiating power because it is now able to move the conversation to the consumer needs that it is addressing. That statistic I shared with the committee, that the Irish consumer wishes to buy Irish local products, is the reason we have been able to create programmes to help the retailer address that issue by having more Irish products on their shelves. It is a consumer orientated message it is responding to, rather than just a one dimensional price aspect. That is an important element.